SEOUL (FIBA Asia Championship for Women/FIBA World Championship for Women) - In the wake of their failure to reach the London Olympics last year, the mandate for Korean coach We Sung Woo heading to the FIBA Asia Championship for Women is quite straightforward.
Speaking ahead of the tournament's tip-off in Bangkok on Sunday, the straight-talking play-caller has admitted failure to feature at the Games is something which still hurts deeply and will motivate his players.
He explained: "We expect and want to recover the damaged reputation of Korean Basketball in Asia as one of Asia's traditional basketball powerhouses and so our aim is to win the Championship again.
"After missing the London Olympics, a number of people involved in Korean basketball think there is currently a crisis in Korean women's basketball and I think we have to get through it.
"Therefore both the players as well as those people talking (about a crisis) are longing to win the championship in Bangkok more than ever.
"Moreover, players want to recover their reputation as the strongest women's basketball team in Asia.
"Our players all know the magnitude of this championship and so will do their best," added Sung Woo.
To achieve their aim of being the best in the Thai capital is likely to mean having to come out on top against China and Japan.
"Yes, China's strength is height, and Japan's strength is their high speed," said the coach in respect of his two main rivals for gold.
"Despite the smaller height of our players, I believe we can do well against the two countries with strong organisation and also the harmony of the old and new players."
And, if Korea do take a place in the top three as anticipated, a spot at the 2014 World Championship for Women in Turkey next year would be snapped up, with Sung Woo claiming Korea could again compete well at the event.
"Even though we might have some difficulties due to height and a lack of experience compared to the national players who participated back in 2010, I personally think the team could get some good results," said Sung Woo.
"That is due to our great organisation on defence and offence, and also with the teamwork of the players."
The tournament tips off on Sunday and runs until the 03 November.