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FIBA identity
FIBA brand and styleguides

Our brand

The new FIBA brand signals a confident position in the global sports marketplace. FIBA will be a unique player, the first truly international sports federation with a global branding approach consistently embracing the world with its five Zones. This flexible yet structured brand system will play an important role in positioning FIBA and its Zones as well as the main FIBA competitions at world and continental level.

Our new brand will build a clear and recognizable global personality for basketball which will consistently speak the unifying language of the sport: emotion, excitement and fun. Our aim is to recognize and celebrate the global movement of basketball.

FIBA online styleguides
The digital brand management platform for the FIBA community, the FIBA Online Styleguide aims to provide an introductory overview of the key elements within the new FIBA brand. Updates will provide you with the most recent information to enable your local implementation needs.
  • Our Brand
    Discover the ideas behind the new brand.
  • Design Elements
    A brief overview of the new FIBA and FIBA Zone logos and logo usage, colors and typefaces.
  • Applications
    A glimpse of the new FIBA identity in some prototypical applications such as stationery, publications and competitions.
  • Downloads
    A password-secure resource center. FIBA & FIBA Zone logos in multiple formats, colors and sizes as downloadable files. Production templates for stationery are also available.
  • Contacts
    E-mail and telephone information for FIBA and FIBA Zone brand contacts.