Exclusive Product Category: Footwear
PEAK is the official and exclusive footwear partner of FIBA Worldwide. The partnership started in in 2009 with the sponsorship of the Asia Championship as one of the main sponsors of the Event and was consolidated in the summer of 2011 when PEAK became one of the FIBA Global Partners, in the footwear category. PEAK supplies footwear for all volunteers, staff and referees at all FIBA and FIBA Zones Championships.
In addition to this, PEAK has also exclusivity on the sportswear category (apparel, and headwear) in Asia.
To create a simple and powerful brand message for its consumers, the Group has been applying a marketing strategy focused on basketball since its inception in 1991, even though it also offers products for other sports. The usage of basketball partners - along with the internationalization of the brand - is an integral part of the Group's brand promotion and marketing strategy which makes it stand out it from its peers. Such focused strategy also disseminates a clear profile to consumers.
PEAK Sport Products Co. Limited is a leading brand sportswear company based in Quanzhou, Fujian Province, China, and was listed on the Main Board of the Hong Kong Stock Exchange on 29 September 2009. Peak is primarily engages in designing, developing, manufacturing, distributing and marketing sports products (including footwear, apparel and accessories) under the "PEAK" brand. As of 30 June 2011, the number of PEAK retail outlets reached 7,619. The Company's products are exported to over 70 countries and the company has now about 20,000 employees.
For more information, please check: www.peaksport.com/bask_prod.php