FIBA 3x3 Identity
Alongside and in view of the unified and harmonized rules of 3x3 basketball, the 3x3Planet player community and the worldwide competition network, FIBA has designed a visual identity specifically for 3x3 basketball and its competitions.
The 3x3 work mark is at the core of this brand identity.
Composed of two face-to-face "3" figures with an "X" in between, it represents two teams (of three players) facing off against one another. It is also reminiscent of the infinity symbol, conveying limitless fun, competition and excitement; limitless basketball.
The style has been inspired by the typography used on traditional basketball jerseys and street signs symbols. It represents the union of urban sport and urban art.
The word mark appears in all official FIBA 3x3 competition logos, on court and equipment markings and more.
Specific logos, incorporating the 3x3 word mark, will be produced for certain 3x3 events including the FIBA 3x3 World Championship and the FIBA 3x3 World Tour, while all FIBA endorsed 3x3 events have the right to use the 3x3 endorsed logo in accordance with the 3x3 Brand Identity Guidelines available for download below.
Find and download all 3x3 documents here